Our Custom Graphics Team will always produce the best images
possible from the artwork provided. To help you prepare your artwork, we have
developed some guidelines that will allow us to produce a great looking product.
*** In most cases, if you fill out the Custom
Graphics Form or Email
Our Custom Graphics Team with your graphics and a description of
what you want, our custom graphics team will let you know if any additional
information or files are needed.
For production purposes, please include a layout of your artwork
(black and white, color or Iris/Rainbow proof). Most production problems are
created from artwork that is not supplied in proper format. Type needs to be
outlined or both printer and screen fonts need to be included. As a final check
before sending your artwork to us, please refer to “Preparing Digital Files
for Production Design” (see below).
Digital Images are the preferred method for Graphics
production because they produce the best final product. If at all
possible, please submit your artwork/logo in digital format. Please see
below for recommended methods of submitting digital files.
Preparing Digital Files for Production Design
-
Adobe Illustrator 8.0 (vector art). Saved with type
outlined or with both printer and screen fonts included. Saved as an .EPS,
Vector based file.
-
Adobe Photoshop 5.0 (scanned and four (4) color
process images). Saved as an .EPS or .TIFF
-
QuarkXPress 4.0 as a Quart native with both printer
and screen fonts included, as well as any placed images used. As a general
rule we will end up rebuilding these files in Illustrator to create films
for our printing process.
-
Freehand 8.0 with type outlined or both printer and
screen fonts included, saved as an .EPS
-
Corel Draw can be used if it is exported as an Adobe
Illustrator .EPS file with all type converted to paths or curves.
-
For multiple page layouts, save each page as a separate file
in .EPS format.
Preparing Scanned and Four (4) Color Process Images for
Production Design
Bitmap files need to be
PhotoShop compatible with a resolution between 65 and 100 dpi at final image
size.
Four (4) Color Process Images : Need to be in CMYK mode
and PhotoShop compatible. Image resolution should be between 75 and 100 at
final images size for traditional screen printing and at least 300 dpi for
digital dye sub.
* Please note: When specifying PMS call-outs for digital
or dye sublimation printing, bear in mind that these will be four (4) color
process equivalents. Dye sublimation matching will be closer to uncoated PMS
colors. Digital matching will be done on an individual basis to ensure closest
PMS match. If your file has to be converted from RGB to CMYK, the output color
will change.
Images can be created on computers and saved on disk. Artwork
can be supplied as an illustration, slide or picture, but these do not
reproduce as well and will usually require extra artwork and time (i.e. more
expensive to make). If the image is not in digital form (saved on disk) it
will need to be scanned at a high enough resolution for the final output size,
requiring more artwork and time.
If you don’t have a scanner, send us the original artwork and
we can scan it or have it scanned for you for an additional charge
(please contact us for details).
Colors : If your order will be produced using spot colors,
we need to a color composite or separations indicating the PMS color(s) used on
the artwork/computer files(s). Make sure all supporting files are
included. Only send the files needed to produce the project.
Do not parse files, embed files or use LZW compression. If
files are compressed, information may be lost or altered when decompressing the
file. Therefore, a hard copy of the layout should always be mailed. When
compressing with STUFFIT, save as a SelfExtractingArchive (SEA). Do not forget
to include the fonts.
Finishing: As a general rule there is a 1” margin from the
finished size of banners to avoid sewing through copy of critical images. Please
build in at least 1” for all bleeds. Additional bleed areas are required if
you are adding a pole pocket or sleeve.
