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Custom Graphics - Guidelines & Requirements

Our Custom Graphics Team will always produce the best images possible from the artwork provided. To help you prepare your artwork, we have developed some guidelines that will allow us to produce a great looking product.

*** In most cases, if you fill out the Custom Graphics Form or Email Our Custom Graphics Team with your graphics and a description of what you want, our custom graphics team will let you know if any additional information or files are needed.

For production purposes, please include a layout of your artwork (black and white, color or Iris/Rainbow proof). Most production problems are created from artwork that is not supplied in proper format. Type needs to be outlined or both printer and screen fonts need to be included. As a final check before sending your artwork to us, please refer to "Preparing Digital Files for Production Design" (see below).

Digital Images are the preferred method for Graphics production because they produce the best final product.  If at all possible, please submit your artwork/logo in digital format.  Please see below for recommended methods of submitting digital files.

Preparing Digital Files for Production Design

  • Adobe Illustrator 8.0 (vector art). Saved with type outlined or with both printer and screen fonts included. Saved as an .EPS, Vector based file.

  • Adobe Photoshop 5.0 (scanned and four (4) color process images). Saved as an .EPS or .TIFF

  • QuarkXPress 4.0 as a Quart native with both printer and screen fonts included, as well as any placed images used. As a general rule we will end up rebuilding these files in Illustrator to create films for our printing process.

  • Freehand 8.0 with type outlined or both printer and screen fonts included, saved as an .EPS

  • Corel Draw can be used if it is exported as an Adobe Illustrator .EPS file with all type converted to paths or curves.

  • For multiple page layouts, save each page as a separate file in .EPS format.

Preparing Scanned and Four (4) Color Process Images for Production Design

  • Black & White Images: Bitmap files need to be PhotoShop compatible with a resolution between 65 and 100 dpi at final image size.

  • Four (4) Color Process Images : Need to be in CMYK mode and PhotoShop compatible. Image resolution should be between 75 and 100 at final images size for traditional screen printing and at least 300 dpi for digital dye sub.

* Please note: When specifying PMS call-outs for digital or dye sublimation printing, bear in mind that these will be four (4) color process equivalents. Dye sublimation matching will be closer to uncoated PMS colors. Digital matching will be done on an individual basis to ensure closest PMS match. If your file has to be converted from RGB to CMYK, the output color will change.

Images can be created on computers and saved on disk. Artwork can be supplied as an illustration, slide or picture, but these do not reproduce as well and will usually require extra artwork and time (i.e. more expensive to make).  If the image is not in digital form (saved on disk) it will need to be scanned at a high enough resolution for the final output size, requiring more artwork and time.

If you don't have a scanner, send us the original artwork and we can scan it or have it scanned for you for an additional charge (please contact us for details).

Colors : If your order will be produced using spot colors, we need to a color composite or separations indicating the PMS color(s) used on the artwork/computer files(s).  Make sure all supporting files are included. Only send the files needed to produce the project.

Do not parse files, embed files or use LZW compression. If files are compressed, information may be lost or altered when decompressing the file. Therefore, a hard copy of the layout should always be mailed. When compressing with STUFFIT, save as a SelfExtractingArchive (SEA). Do not forget to include the fonts.

Finishing: As a general rule there is a 1" margin from the finished size of banners to avoid sewing through copy of critical images. Please build in at least 1" for all bleeds. Additional bleed areas are required if you are adding a pole pocket or sleeve.