Elite Deals, LLC · Memphis, Tennessee · Since 2002
Since 2002 we have built two of the leading specialty stores online: eFireplaceStore for fireplaces, hearth and chimney, and eCanopy for canopies, tents, awnings and sheds. Both are A+ rated by the BBB and backed by more than 11,000 customer reviews.
Our brands
“The #1 online source for your fireplace and hearth needs”
With over 20,000 products for sale and 200+ articles and guides, our NFI-certified fireplace experts are a reliable resource for all things fireplace, hearth and chimney.
“The #1 canopy tent, awning & shed resource”
Shop 5,000+ products, read over 30 guides and articles, and try our one-of-a-kind custom graphics designer to add your graphics and logo to canopies, flags and banners.
Reputation
Independent ratings for both stores, straight from the source.
eFireplaceStore and eCanopy have both been BBB Accredited Businesses since 2011.
Average rating out of 5 across 8,924 customer reviews.
Average rating out of 5 across 2,485 customer reviews.
Find a lower price from a competitor and both stores will beat it.
Terms on each store’s site
Ratings and review counts as of September 2026.
“I called to get information on the fireplace I was looking to purchase and the gentleman that helped me was very helpful. He guided me through the process and was extremely knowledgeable. He made my purchase a more confident one.”
“Love the expedited, no hassles and precise order filling customer service! All smiles at this end! 100% fulfillment every time. I will continue to shop and purchase from e-Canopy!”
“We shopped around for a fireplace and everything seemed overpriced and extremely hard to tell what we were getting. Then with E Fireplace store it was made simple and our questions were answered and the customer service rep was extremely helpful.…”
“Our several year old canopy lived through hail, Texas summers and winters (snow and ice mageddons) and finally became brittle and holey. Ordered the new one and walaaa, all new all over again.…”
“Had some questions, a tech reached out who was very knowledgeable and answered all my questions. order arrived 10 days early. yes 10 days. and price was amazing”
“Everything from first contact to delivery was Excellent.…”
eFireplaceStore Napoleon · Superior · Empire · Majestic · Monessen · Dimplex · Kingsman · Modern Flames · Osburn · Buck Stove
eCanopy E-Z UP · King Canopy · Caravan Canopy · Rhino Shelter · Coolaroo · Eureka · Palram · DuraMax
About
Elite Deals, LLC is the Memphis, Tennessee company behind eFireplaceStore.com and eCanopy.com. Our stores have served customers since 2002 and have been BBB Accredited since 2011.
Each store sticks to its own category: 20,000+ fireplace and hearth products at eFireplaceStore and 5,000+ outdoor shelter products at eCanopy.
NFI-certified fireplace experts at eFireplaceStore and product experts at eCanopy answer by chat, message or phone.
200+ fireplace articles and guides, 30+ canopy guides, the eFireplaceStore Venting Assistant and the eCanopy custom graphics designer.
